Being an only child, Princess Diya Kumari has been personally groomed by her grandmother Rajmata Gayatri Devi. She’s rooted in reality and unspoilt by glamour. She is the custodian of a legacy and doing a job of a princess to keep the art and culture of the royal family of Jaipur alive.
A true educationist at heart, she feels that education plays a vital role in transforming both individual lives and the entire society and thus she took initiative in establishing two highly prestigious educational institutes of Jaipur known as The Palace School and Maharaja Sawai Bhawani Singh School. She takes pride and keen interest in managing them.
She has played a vital role in steering the Maharaja Sawai Man Singh II Museum Trust and the Jaigarh Public Charitable Trust to new heights. With her innovative and dynamic ideas, she has infused new life into both the trusts by changing the museum from a static, staid display arena to a hub of non formal educational and cultural activities. She has also been instrumental in the revival of the 36 Kharkhanas, an old system of art and craftsmanship followed in the erstwhile Jaipur State to its new origin as “Friends of the Museum”. Artisans and craftsmen including many of the national and district award winners are given shelter, patronage and opportunity to demonstrate their art and craftsmanship before visitors and directly sell their products to them.
Other family businesses which require Princess' attention include the ownership and running of hotels including Rajmahal Palace. She manages Durga Diya enterprises, the Palace Cafe, and also looks into the management of the Ashok Club, one of the most exclusive clubs of the country. Her entrepreneurial acumen have made these family enterprises a name to reckon with in the tourism and hospitality sectors.
A true philanthropist, Princess Diya Kumari is actively associated with several NGO's and organizations involved in charity and social works. She is actively involved with the Eye Bank Society of Rajasthan and is also the patron of Rays, an NGO working for HIV+ children. Princess Diya Kumari monitors the working of Sawai Man Singh Prathmik Chikitsalya (supported by the Trust) very closely. In her bid to provide good medical attention to the common man the MSMS Prathmik Chikitsalya distributes free allopathic medicines to the poor and the needy. A connoisseur of art and culture, Princess Diya Kumari takes an active part in promoting traditional arts, music and dance. She is actively, involved in the 'Friends of Museum', started by her father Late. His Highness Maharaja Sawai Bhawani Singh of Jaipur. Her main focus is to promote the dying arts of Jaipur and support craftsmen associated with it. Various fairs and festivals are organized within and outside the city to provide a platform to the craftsmen to demonstrate their skills and sell their products directly to the customer. This has given the much needed impetus to those arts of Jaipur which are on the verge of extinction.
Keeping her contribution to the tourism and hospitality sector in mind, Princess Diya Kumari has been nominated as the Chairperson of Tourism and Hospitality with ASSOCHAM.
She has an innate aesthetic sense, an eye for detail and a penchant for perfection. Her beauty, poise and calm demeanor have made her an admirable asset to the royal lineage in hosting national and international celebrities and events. Cynosure of all eyes, Princess Diya epitomizes the Indian woman who balances her professional and personal life with perfect aplomb and ease.